![]() “When you crack open a can it tastes like you mixed premium tequila or vodka with fruits picked fresh from your backyard. We are what you reach for when you graduate from your malt-based hard seltzer,” said co-founder Quentin Cantu. “We’re here to disrupt the hard seltzer category with a product that is hand-crafted from legendary Mexican and American Southwestern recipes. Everything from the Jalisco, Mexico-sourced reposado tequila, to the fresh citrus from the Rio Grande Valley, to the aesthetic of the can artwork, is designed to pay tribute to the quality of the product. ![]() The company is committed to crafting simple, delicious seltzers that feature quality spirits, premium ingredients and no added sugar an idea that has been the core of Ranch Rider since the product was born in the back of a food truck in Austin, TX. We plan on supporting our communities all year,” said co-founder Brian Murphy. Just last month, during the Texas winter storms, we partnered with Texas icon Leon Bridges and matched donations to Austin Mutual Aid and Dallas Mutual Aid, raising over $57,000 for Texans in need. “What we love about John and the model he implemented at Deep Eddy is that as they grew, they gave back to each and every community they entered. During Scarborough’s nine year tenure with Deep Eddy, the brand grew from a local Austin favorite, to a spirits powerhouse with a nationwide footprint selling over 1.4 million cases annually. Scarborough’s leadership will ensure Ranch Rider capitalizes on the opportunity for continued growth in Texas, as well as in the newly expanded markets. The company just completed another successful financing and is set to continue its rapid growth in 2021 with plans to sell to 10,000 retail outlets by the end of the year. By the end of its first year in business in 2020, Ranch Rider had outpaced industry leader High Noon and emerged as the number one selling ready-to-drink spirit brand in Texas, and the second-highest selling nationwide on the Uber-owned delivery service Drizly. ![]() Ranch Rider’s line of beverages, led by its flagship take on the iconic Texas ranch water cocktail (reposado tequila, real squeezed lime & seltzer), has disrupted the industry as consumers fatigued by mass-produced seltzers search for better tasting, spirit-based, authentic options. The hiring coincides with Ranch Rider’s upcoming expansion with Republic National Distributing Company across eight new markets, including California, Arizona, New Mexico, Colorado, Oklahoma, Louisiana, Georgia and Florida. Scarborough comes to Ranch Rider from his previous role as President of Deep Eddy Vodka, bringing deep industry experience to guide Ranch Rider’s rapid brand growth and distribution expansion. Scarborough will guide the company through expansion into eight new markets, including California and Florida.ĪUSTIN - Austin-based Ranch Rider Spirits is taking the hard seltzer market by storm, with a new CEO at the helm: John Scarborough.
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